Swan River Media Pty Ltd (ACN 645 778 231), the owner and operator of Aussie Pulse (aussiepulse.com), is the data controller responsible for handling your personal information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, use, store and protect your data when you visit our site or interact with our journalism.
Who controls my data and what is this publisher’s legal identity?
Aussie Pulse is owned and operated by Swan River Media Pty Ltd, a New South Wales company registered at Level 14, 1 Martin Place, Sydney NSW 2000, Australia. Daniel Harper, our Editor-in-Chief, oversees editorial standards, but all privacy-related matters are handled by our dedicated privacy team.
You can reach us by mail at the registered office above, by phone on +61 2 5550 1800, or by email at privacy@aussiepulse.com. We are bound by the Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles enforced by the Office of the Australian Information Commissioner (OAIC).
What personal data does Aussie Pulse collect from me?
We collect only the personal information you voluntarily provide or that is technically necessary to deliver our service. This includes your name, email address and any message content when you contact us via info@aussiepulse.com, tips@aussiepulse.com or privacy@aussiepulse.com.
If you subscribe to our newsletter via the sign-up form at /about-us/newsletter/, we collect your email address and preferred name. When you submit a correction request to corrections@aussiepulse.com or a complaint to complaints@aussiepulse.com, we retain your contact details and the substance of your communication. Our web servers automatically log your IP address, browser type, operating system and referring URLs for security and analytics purposes. We do not collect sensitive information such as your health, political opinions or biometric data unless you explicitly provide it in a message to our newsroom.
Why do you collect my data and what legal basis do you rely on?
We collect your data to deliver trustworthy Australian journalism, respond to your enquiries, process corrections and complaints, send newsletters you have requested, and improve our site’s performance. Our lawful bases under the Privacy Act are consent, legitimate interests and legal obligations.
For newsletter subscriptions and direct enquiries, we rely on your consent, which you may withdraw at any time by emailing privacy@aussiepulse.com or unsubscribing via the link in every newsletter. For server logs and analytics, we rely on our legitimate interest in maintaining site security and understanding readership patterns. Legal obligations include retaining records related to corrections and complaints as required by Australian media standards and defamation law.
How long do you keep my personal information?
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or to comply with legal, accounting or reporting obligations. Newsletter subscriber data is kept until you unsubscribe, after which it is deleted within 30 days.
Correspondence sent to editorial, tips, corrections and complaints email addresses is retained for three years after the matter is resolved. Server logs are anonymised after 14 months. If you exercise your right to erasure, we will delete your data promptly unless we are required by law to retain it, for example for records of a formal complaint under our /complaints-procedure/.
Do you share or sell my personal data to third parties?
We never sell your personal data. We share your information only with trusted service providers who process data on our behalf, such as our email delivery platform, web hosting provider and analytics tools, and only under contracts that comply with the Australian Privacy Principles.
We may disclose your information if required by Australian law, court order or regulatory authority such as the OAIC. We never share data with advertisers unless you have given express consent, and our /advertising-affiliate-disclosure/ policy ensures commercial relationships never determine editorial conclusions. If we engage in sponsored content, that material is clearly labelled as per our /sponsored-content-policy/.
What are my privacy rights and how can I exercise them?
You have the right to access the personal information we hold about you, correct it, withdraw your consent, request its deletion or lodge a complaint. To exercise any of these rights, email privacy@aussiepulse.com with your full name, the data you are referencing, and the action you request.
We will respond within 30 days. If you believe we have mishandled your information, you may also complain directly to the Office of the Australian Information Commissioner at https://www.oaic.gov.au/. We request that you contact us first so we can attempt to resolve your concern promptly. For more detail on how we handle data from our digital tools, see our /ai-automation-policy/. Our use of cookies and similar technologies is explained in our /about-us/cookie-policy/.
Our commitments
- We will never sell your personal data to any third party.
- Every privacy request sent to privacy@aussiepulse.com will receive a substantive response within 30 days.
- We will notify you immediately if we experience a data breach that affects your information.
- All sponsored or commercial content is clearly labelled and never influences editorial decisions, as detailed in our /ownership-funding/ page.
- Our editorial processes, including fact-checking and corrections, are fully transparent and documented in our /fact-checking-policy/ and /corrections-policy/.